Content by Jade
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UGC creator · London, UK

Real life, made watchable.

I'm Jade, a UK-based creator with 11 years in marketing and a very real-life audience. I turn the chaos of solo parenting, fitness, self-improvement, dating and everything in between into honest, funny content that brands can trust and scrollers can relate to.

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11years in brand and campaign marketing
4brand case studies below
Londonshot in a real family home

Selected work

All case studies →

What I make

  • Talking-to-camera product reviewsHonest first reactions
  • Day-in-the-life and routine contentParenting, home, skincare
  • Recipe, drink and food contentShot in my own kitchen
  • Hook-led scripts for paid socialUsage rights and Meta ads available

The work.

Four brands, four briefs. Each case study covers what the brand asked for, how I approached it and what came out of it.

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The brief.

The approach.

The result.

Hi, I'm Jade.

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Eleven years in brand and campaign marketing taught me what makes content feel natural and shareable. Becoming a solo mum to my toddler son taught me what real life looks like on camera.

I'm London-based and self-employed, and I've worked across healthcare, FMCG, beauty, financial services and education. Now I make UGC for brands that want honest, relatable content, shot at home with a toddler, a cat and very little spare time.

My content sits where parenting, health, fitness, food, home, skincare and self-improvement meet. If your product fits into a busy real life, I'll show it doing exactly that.

Get in touch →

Let's make something.

Tell me about the product, the audience and the timeline. I'll come back with an angle and a hook.

Email me

[email protected]

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Helpful to include: the brand and product, who it's for, usage rights, deadline and budget.

© 2026 Content by Jade · London Work · About · Contact